Every ASIN.
Under control.
Pricing. Inventory. Ad bidding. Listings. Reimbursements. Reviews. Read, aligned, and handled — for every ASIN, every day.
Add 4 missing keywords to listing.
4 of 8 top bid keywords missing from listing copy — conversions 34% below category benchmark.
$47/day since Thursday.
Built for Amazon operators. At every scale.
Whether you're launching your first ASIN, running one brand, managing a portfolio, or preparing an exit — same problem, same fix, different scale.
Everything depends on you.
Pricing, ads, reviews, reimbursements — you're the only person watching all of it, all the time.
The business is getting harder to manage.
More ASINs, more channels, more decisions than one person — or one spreadsheet — can track.
You don't always know what's happening.
Reports arrive weekly. Amazon moves hourly. The gap between the two is where money leaks.
Complexity is growing faster than visibility.
Every acquisition adds its own signals, its own history, its own blind spots.
Rox was built for all of them — solo operator to full portfolio, one marketplace or several, launch to exit. Same loop. Same signals. Different scale. And if a competitor undercuts your price or copies your listing, that's exactly the kind of thing Rox is built to catch before it costs you rank.
The real AI opportunity isn't chatbots. It's the expensive, fragmented, repetitive work no one wants to do by hand. For Amazon operators, that's pricing, inventory, ads, listings, reimbursements, and reviews. That's Rox.
Expensive
A single missed signal costs real margin, every day.
Fragmented
Pricing, ads, inventory, listings, reviews — one login each, one blind spot between them.
Document-heavy
Reports, spreadsheets, screenshots — proof of work, not the work itself.
Inefficient
The same checks, run by hand, every morning — time that never compounds.
Amazon has become too complex to operate manually. Every ASIN is scored on everything, all the time. One ASIN is a job. Twenty is twenty jobs. You cannot be the integration layer for a machine-speed system.
The decision cycle
Amazon rewards.
John Boyd built the OODA loop for fighter pilots: the side that completes Observe–Orient–Decide–Act faster wins. Rox runs the same cycle for your ASINs — it just does the first two steps for you.
Every ASIN's pricing, inventory, ad bidding, listings, reviews, and reimbursements — read continuously, not sampled once a week.
All eleven signals converge into the ROX Score® — how aligned this ASIN is with what the algorithm rewards, right now.
Rox proposes the move and the reasoning behind it. You approve, modify, or reject. Nothing runs on your account until you say so.
Three ASINs improved alignment this cycle · one needs your attention · the loop keeps running.
One queue. Everything you need to decide.
Every morning, Rox hands you the portfolio in one screen — what's clean, what needs you, and exactly why.
Good morning. Mostly quiet — one thing needs you.
45 ASINs watched overnight · 7 actions handled · 2 need your call
Add 4 missing keywords to listing.
4 of 8 top bid keywords missing from listing copy — conversions 34% below category benchmark.
$47/day since Thursday.
I watched all night — you're clear across the board, and nothing's drifting toward a decision.
Five parts. One decision.
Every card ROX writes carries the same spine — what changes, why, what it costs, and your call. Accepted without needing to be evaluated.
Shows the exact evidence behind the Why — never a full dashboard.
Every ASIN, at a glance.
Trust is earned per module, not per ASIN — a portfolio rarely moves in lockstep, and the grid shows exactly where each ASIN stands.
Two ASINs need your attention today. Everything else is handled.
| ASIN | Score | Status | Modules | Decisions | Last action | 7d Revenue |
|---|---|---|---|---|---|---|
Magnesium Glycinate Complex — 120 Capsules B0EXAMPLE | 51 | At Risk | 1 pending | Listing fix drafted pending your approval | $210 today ↓ | |
Cast Iron Skillet — 12" B0EXAMPL2 | 61 | Watch | None | ACOS 28% · monitoring below threshold for action | $9,120 ▲3% | |
Ashwagandha Root Extract — 60ct B0EXAMPL3 | 34 | At Risk | 1 pending | Listing suppressed · Listings action needed | $6,840 ▼9% | |
Silicone Baking Mat B0EXAMPL4 | 84 | Clear | None | Bid +12% approved Jun 24 ACOS 22→18% | $18,600 ▲11% | |
Collagen Peptides Powder B0EXAMPL5 | 88 | Clear | None | Review replies · Jun 23 rating 4.6★ stable | $14,200 ▲6% | |
Turmeric Curcumin — 90 Capsules B0EXAMPL6 | 79 | Clear | None | Restock placed Jun 23 28-day cover | $7,480 ▲2% |
All your ASINs. One operational view.
Not a dashboard to check. The intelligence layer that reads advertising, inventory, content, pricing, reviews, and profitability — and turns them into coordinated action.
Surface what matters
Eleven signals, every cycle, simultaneously. Rox reads what Amazon reads — not one signal at a time, all of them at once.
Prioritize what matters
The ROX Score® resolves the cross-signal picture for every ASIN. Not a report — a diagnosis. What's aligned, what's drifting, what needs you.
Coordinate what matters
19 tools, all reading what the others know. Rox Ads reads your margin before it bids. Rox Inventory reads real velocity before it reorders.
eXecute
Every move carries its context and confidence. Suggest or Trusted — calibrated per ASIN, per action, always on your terms.
The tools inside the loop
8 of 19 — the ones that run every hourPPC intelligence — bids, budgets, search terms, dayparting. Reads margin before it bids; never scales a money-loser.
Replaces Perpetua · Pacvue · Helium 10 Adtomic
Stockout prevention, reorder points, PO drafts. Reads real ad-driven velocity, not a flat average.
Replaces SoStocked · RestockPro
Listing quality, suppression detection, content-ad coherence — flags the gap in dollars.
Replaces Helium 10 listing tools
True unit economics — margin, TACoS, FBA fees, cash. The gate every other tool checks before acting.
Replaces Sellerboard · manual P&L
Rating protection, velocity, sentiment, response drafting — ties review health to ad spend.
Replaces FeedbackWhiz
BSR tracking, competitor moves, hijacker detection — ranked by real dollar impact.
Replaces Keepa · Jungle Scout
Account health, policy and IP alerts, 24/7 — drafts the appeal the moment something hits.
Replaces AMZ Alert · Seller Labs
48–72 hour demand and risk intelligence — feeds Inventory and Ads before the event, not after.
Net-new — no standalone tool does this
Go deeper on any ASIN.
Past performance, present signal, and what's next — one ASIN's entire operating picture, in the order that actually matters.
Held ad spend flat on Ad Alignment until the listing catches up. One call needs you before the day's out.
- Held ad spend flat on Ad Alignment until the listing catches up.
- Queued the reorder for Jul 27 — sized to close the 23-day cover gap before it bites.
Fix listing copy to match top search terms, or hold ad spend paused until it's done?
Same keywords the ads are bidding on aren't in the listing copy — conversions are 34% below category benchmark because of it.
$47/day since Thursday · checked 6:02 AM
Ads + Listings agree: the ad budget is funding search terms your current listing copy doesn't support. Fix the listing before scaling spend.
This kind of cross-signal read doesn't show up every day — most mornings, one clean feed is the whole story.
- Businesses like this trade at 3-4× annual profit. A Rox-managed ASIN at Clear Signal for 44 days is a documented, defensible asset.
- Your next ASIN would reach Clear Signal faster — Rox already knows your risk tolerance and your guardrails.
- Or keep collecting. The loop runs. Rox protects the streak.
You decide what Rox is trusted to do.
Autonomy is earned one stage at a time, and every action stays reversible. Here is exactly how that works — before you have to ask.
Rox proposes. You approve every action before anything runs. Nothing happens without you.
Rox acts, then reports. You get a Cancel Window to undo before consequences land.
Rox acts within guardrails you set. Every action is still logged and reversible. You confirm in the daily Brief.
Rox never acts on its own until you decide it's ready. You grant more autonomy one action type, one ASIN, at a time. Nothing executes by default — you turn it on, and you can turn it back off.
Cancel Window
Action is staged before it reaches Amazon. A few minutes to pull it back. One tap, and it never happened — like Gmail's undo send.
Settings Rollback
If an action already executed and had a real-world effect (money spent, rank moved), you can reset the setting that caused it. The past outcome stays — you can't unspend money — but the lever goes back exactly where you want it.
“What if it does something I don't want?” It can't, until you've told it to. And even then, every single action is logged, timestamped, and reversible within its window.
Approved Amazon partner.
Selling Partner API, Marketing Stream, Ads Partner. Official access — not scraped, not third-party resold.
Nothing acts without earning it.
Every workspace starts in Learning mode. Suggest → Trusted → Autonomous, calibrated per ASIN, per action. One override drops it back.
Every action logged, auditable, reversible.
Bid change, reorder draft, listing edit — full context, one tap to undo.
Your data stays in your workspace.
Never shared across accounts.
Guardrails you set — not Rox.
Margin floor, ACoS ceiling, reorder points. Rox proposes within them. It never redefines them.
Formal certifications (SOC 2, ISO 27001) are on the roadmap as Rox scales past single-tenant use.
Scale with no limitations
Rox reads all 11 signals the same way whether you run 1 ASIN or 100+. Adding your next product doesn't add your next Tuesday.
Rox reads every signal, runs the Loop, drafts your Brief. A few minutes a day.
Same Loop, same signals, same Brief format. Still a few minutes a day — Rox scales, you don't have to.
Everything depends on you. Pricing, ads, reviews, reimbursements — you're the only person watching all of it, all the time.
Rox doesn't add another thing to watch. It reads more signals — you still open one Brief.
More ASINs, more channels, more decisions than one person — or one spreadsheet — can track.
Rox is the hire that scales for free — same Loop, more ASINs, no onboarding.
Reports arrive weekly. Amazon moves hourly. The gap between the two is where money leaks.
One Brief, every morning, whether it's your team or your agency running it — the gap closes.
Complexity is growing faster than visibility. Every acquisition adds its own signals, its own history, its own blind spots.
More brands means more signals in the same Loop — not more people watching screens.
The questions you're
really asking.
Good. Your skepticism is earned — and it's the right starting point. Those tools called it AI. It was rules with a dashboard. You still made every call. You still found out about things late. Rox is different in one specific way: it doesn't surface the signal and hand it back to you. It reads 847 signals, handles 844 of them, and asks for your approval on 3. If that sounds like the same thing — watch the demo. The decision brief is real. The reasoning is shown. The action is one tap. That's not the same category.
“I built the operating system I actually needed — then ran my own 8-figure Amazon portfolio on it before anyone else touched it.”
— Rodrigo Cuesta, Founder & CEO, Rox
Curious what Rox would find on yours?